Thursday, 13 March 2014

Interview with Blogger & Stylist- Sophie Hannah Richardson

  I like to make my own  decisions and not be restricted to one icon- Sophie Hannah Richardson
I'm pretty sure it was Sophie Hannah Richardson who beat me to that internship position at Elle last year. In fact it was Elle who contacted this super talented stylist themselves for the position, where she immersed herself in the daily duties of organising the fashion cupboard, dealing with PR companies and sorting out returns. Bearing witness to her incredible expression of personal style it's no surprise the career she's already managed to carve out for herself in the fashion industry. Sharing a penchant for bold lipstick like myself, she describes her signature look as 'edgy and over accessorised', and states an early love for fashion. Studying Fashion with Photography at university, she decided to hone in on her styling skills since graduating. 'Fashion has taken over my life. I love shopping, putting together quirky outfits and finding that unique garment or accessory'.

So far she has racked up an impressive CV as a stylist working on many test shoots and collaborating with many up and coming photographers, MUA's and models. Her first ever freelance job was working on the Christmas Facebook campaign video for American Express with comedian Ronni Ancona. Her work as a stylist has also hit magazine editorials such as Spindle Magazine and Disorder Magazine. 'One thing I had always dreamed of was styling a music video and it was fantastic that I was given an opportunity so early on in freelancing', she mentioned highlighting her work with artist Flossy LB.

Going back to her time interning, the fashion industry can be brutal in that arena- Churning out fresh eager interns on a split-second basis and dispensing over-worked ones on the click of a finger. I know this one too well yet I understand that magnitude of an internship utilized well. Sophie too is quick to defend the rap internships have- 'You'll do well in fashion if you have a good number of contacts in various places. You need to intern at places with are relevant to your passion. One of my internships was an intense 3 months which gave me a great insight to fashion styling and gave me the confidence to start freelancing.'

Sophie describes her style as 'edgy and over accessorised'
She backs up interning with the 21st Century uber-craze of blogging. 'I think blogging as a stylist really shows off your interests, passion and style. I think it's a great output to showcase my shoots and how I source my inspiration. It's also helpful to look back on.' The success of blogging is also stemmed by the monumental outreach of social media. Richardson addresses this aid, 'I think it's important to have a big social media following behind you. It gets you noticed for who you are. Everything is becoming on-line and fashion brands/designers continuously keep expanding their on-line presence. It's become a part of ones every day life in contemporary society.'

Getting to the real nitty and gritty; fashion itself! Sophie respectfully dismisses the idea of a fashion icon. 'I like to make own decisions and not be restricted by one icon'. She isn't however afraid to champion designer Jeremy Scott from Moschino who sits well with her in the 'quirk' department and cites Miley Cyrus as someone who would be fun to style. The trends that she's favouriting this season are mesh, generously combined with the 90's. As for her best purchase you may ask? A lime green roll neck top from Topshop. 'It goes with everything and gives my outfits that added splash of colour'. As she cites her inspiration as 'anything and everything' she also wishes crocs would disappear- 'they are horrible and no where near stylish!' Preach.

On the whole, we do have to agree that style is a personal thing. So what about those women who feel under-represented by imagery in popular media of the supposed ideal? 'In the media being a size 10 or above is basically frowned upon. I think anyone can be fashionable and stylish. Fashion should be for everyone. Look at Evans they create fashionable clothing for plus-sized women but they think about their body shape and design garments accordingly'.

Her views on fashion in general and her remarkable work history so early on in her career can only guarantee her long-term success. Sophie hopes to continue freelancing and get involved with a fashion brand, expanding their on-line presence through creativity, photography and styling. 'But who knows that the future will hold', she finishes. That is true, predictability is wholly uncertain yet talent speaks for itself.

Her styling credentials include Spindle Magazine, Mist Magazine, Disorder Magazine and various test shoots.
To see more of Sophie's portfolio click here
Catch Sophie on Twitter at https://twitter.com/SHRstyling

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